Purchasing your own domain is the first step in becoming successful online, as most SEO and website specialists would tell you. However, there is a large number of people currently having success without ever owning their own web site. With the advent of web 2.0 many people are using free blogs to market their business and earn profits without ever investing in a single web site. Of course, there are advantages and disadvantages to using this approach, many of which involve the administrative freedom associated with owning the site. The following information compares the pros and cons of using free blogs versus buying your own domain.
With a free blog you are required to utilize the management software or platform given to you by the third-party blog provider, For example, if you set up a blogger blog then you have no choice but to use blogger’s administrate panel. This is a stark contrast in comparison to being able to choose your own content management system and then customize it with various plugins to suit your needs. Even so, many web 2.0 sites are advancing and a lot of them are open source, which lets developers create their own plugins that can be shared and modified by anyone. Overall, if you are planning on using a custom or commercial software solution to manage your site, you will need your own domain.
Fortunately, some free blogs will let you install Google Analytics, which can be a very powerful way to monitor your daily traffic levels. However, with your own domain and hosting account you’ll be able to choose which web analytics software you like the best, and most hosting providers offers such applications free within the control panel of your hosting account. The difference between Google Analytics and the programs offered within your hosting account is that you have more control over which solution is most suitable for your particular needs. If you want to create custom reports and have maximum control over the monitoring of your site campaigns then you need to have your own web hosting account.
Site Performance and Limitations
It is also important to note that when you are using a web 2.0 solution for blogging you are at the mercy of the web server your site is placed on, which is shared by hundreds of other people in most cases, this is even worse than a conventional shared hosting plan because your blog is not only sharing a server, it is sharing a main domain as well! Thus, if the web 2.0 site your blog is hosted on begins to slow down, your site will as well and there’s nothing you can do about the down time.
When you have your own web hosting account you can rest assured that customer support will be there to offer advice and fix any problems that occur with your site performance. Having your own web hosting plan and domain unleashes these limitations and gives you superior control over server resources as they are allocated to each of your other domains as well. When it comes to flexibility, capabilities and overall power, there is no question about it – self hosted domains are the only solution for aspiring professional webmasters.