Google Broad Core Algorithm Update

Google confirmed that broad core alforithm update in last week.

20 Essential Technical SEO Tools for Agencies

There is no shortage of technical SEO tools for agencies.

From identifying issues with site speed, to crawling, to indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be mpacting organic search performance.

What follows is a list of essential technical SEO tools that every SEO professional should become familiar with.

  1. Screaming Frog

Screaming Frog is the crawler to have. To create a substantial website audit, it is crucial to first perform a website crawl with this tool.

Depending on certain settings, it is possible to introduce false positives or errors into an audit that you otherwise would not know about.

Screaming Frog can help you identify the basics like:

  • Missing page titles.
  • Missing meta descriptions.
  • Missing meta keywords.
  • Large images.
  • Errored response codes.
  • Errors in URLs.
  • Errors in canonicals.

Advanced things Screaming Frog can help you do include:

  • Identifying issues with pagination.
  • Diagnosing international SEO implementation issues.
  • Taking a deep dive into a website’s architecture.
  1. Google Search Console

The primary tool of any SEO should be the Google Search Console.

This critical tool has recently been overhauled. The new version replaced many old features while adding more data, features, and reports.

What makes this tool great for agencies? Setting up a reporting process. For agencies who do SEO, good reporting is critical. If you have not already set up a reporting process, it is highly recommended that you do so.

This process can save you in the case of an issue with website change-overs, when GSC accounts can be wiped out. If it is wiped out, it is possible to then go back to all of your GSC data because you have been saving it for all these months.

Agency applications can also include utilizing the API for interfacing with other data usage as well.

  1. Google Analytics

 Where would we be without a solid analytics platform to analyze organic search performance?

While free, it provides much in the way of information that can help you identify things like penalties, issues with traffic, and anything else that may come your way.

In much the same way as Google Search Console works, if you setup Google Analytics correctly, it would be ideal to have a monthly reporting process in place.

This process will help you save data for those situations where something awful happens to the client’s Google Analytics access. At least, you won’t have a situation where you lose all data for your clients.

  1. Web Developer Toolbar

The web developer toolbar extension for Google Chrome can be downloaded here.

It is an official port of the Firefox web developer extension.

One of the primary uses for this extension is identifying issues with code, specifically JavaScript implementations with menus and the user interface.

By turning off JavaScript and CSS, it is possible to identify where these issues are occurring in the browser.

Your auditing is not just limited to JavaScript and CSS issues.

You can also see alt text, find broken images, and view meta tag information and response headers.

  1. WebPageTest.org

Page speed has been a hot topic in recent years, and auditing website page speed audits brings you to a plethora of tools that are useful.

To that end, webpagetest.org is one of those essential SEO tools for your agency.

Cool things that can be done with WebPageTest.org include:

  • Waterfall speed tests.
  • Competitor speed tests.
  • Competitor speed videos.
  • Identifying how long it takes a site to fully load.
  • Time to first byte.
  • Start render time.
  • Document object model (DOM) elements.

This is useful for figuring out how a site’s technical elements interact to create the final result, or display time.

  1. Google Page Speed Insights

Through a combination of speed metrics for both desktop and mobile, Google’s PageSpeed Insights is critical for agencies who want to get their website page speed ducks in a row.

It should not be used as the be-all, end-all of page metrics testing, but it is a good starting point.

Here’s why: PageSpeed Insights does not always use exact page speed. It uses approximations.

While you may get one result with Google Page Speed, you may also get different results with other tools.

To perform an effective analysis, it is crucial to maintain the mindset that Google’s PageSpeed provides only part of the picture.

To get the entire picture of what the website is really doing, it is recommended to use multiple tools for your analysis.

  1. Google Mobile-Friendly Testing Tool

For any website audit, determining a website’s mobile technical aspects is also critical.

When putting a website through its paces, Google’s Mobile-Friendly Testing tool can give you insights into a website’s mobile implementation.

  1. Google’s Schema.org Structured Data Testing Tool

This tool performs one function and one function well: it helps you test Schema structured data markup against the known data from Schema.org that Google supports.

This is a fantastic way to identify issues with your Schema coding before the code is implemented.

  1. GTMetrix Page Speed Report

GTMetrix is a page speed report card that provides a different perspective on page speed.

By diving deep into page requests, CSS and JavaScript files that need to load, and other website elements, it is possible to clean up many elements that contribute to high page speed.

  1. W3C Validator

You may not normally think of a code validator as an SEO tool, but it is important just the same.

Be careful! If you don’t know what you are doing, it is easy to misinterpret the results, and actually make things worse.

For example: say you are validating code from a site that was developed in XHTML, but the code was ported over to WordPress.

Copying and pasting the entire code into WordPress during development does not automatically change its document type. If, while during testing, you run across pages that have thousands of errors across the entire document, that is likely why.

A website that was developed in this fashion is more likely to need a complete overhaul with new code, especially if the former code does not exist.

  1. SEMrush

SEMrush’s greatest claim to fame is accurate data for keyword research and other technical research.

What makes SEMrush so valuable is its competitor analysis data.

You may not normally think of SEMrush as a technical analysis tool.

However, if you go deep enough into a competitor analysis, the rankings data and market analysis data can reveal surprising information.

You can use these insights to better tailor your SEO strategy and gain an edge over your competitors.

  1. Ahrefs

Ahrefs is considered by many to be a tool that is a critical component of modern technical link analysis. By identifying certain patterns in a website’s link profile, you can figure out what a site is doing for their linking strategy.

It is possible to identify anchor text issues that may be impacting a site using its word cloud feature.

Also, you can identify the types of links linking back to the site – whether it’s a blog network, a high-risk link profile with many forum and web 2.0 links, or other major issues.

Other abilities include the ability to identify when a site’s backlinks started going missing, its linking patterns, and much more.

  1. Majestic

Majestic is a long-standing tool in the SEO industry with unique linking insights.

Like Ahrefs, you can identify things like linking patterns by downloading reports of the site’s full link profile.

It is also possible to find things like bad neighborhoods, and other domains a website owner owns.

Using this bad neighborhood report, it is also possible to diagnose issues with a site’s linking arising out of issues with the site’s website associations.

Like most tools, Majestic has its own values for calculating technical link attributes like Trust Flow, Citation Flow, and other linking elements contributing to trust, relevance, and authority.

It is also possible through their own link graphs to identify any issues occurring with the link profile over time.

Any agency’s workflow will greatly benefit from the inclusion of Majestic into their link diagnosing processes.

  1. Moz Bar

It is hard to think of something like the Moz Bar, which lends itself to a little bit of whimsicality, as a serious technical SEO tool. But, there are many metrics that you can gain from detailed analysis.

Things like Moz Domain Authority and Moz Page Authority, Google Caching status, other code like social open graph coding, and neat things like the page Metas at-a-glance while in the web browser.

Without diving deep into a crawl, you can also see other advanced elements like rel=”canonical” tags, page load time, Schema Markup, and even the page’s HTTP status.

This is useful for an initial survey of the site before diving deeper into a proper audit, and it can be a good idea to include the findings from this data in an actual audit.

  1. Barracuda Panguin

If you are investigating a site for a penalty, the Barracuda Panguin tool is something that should be a part of any agency’s workflow.

It works by connecting to the Google Analytics account of the site you are investigating. The overlay is intertwined with the GA data, and it will overlay data of when a penalty occurred with your GA data.

Using this overlay, it is possible to easily identify situations where potential penalties occurred.

Now, it is important to note that there isn’t an exact science to this, and that correlation isn’t always causation.

It’s important to investigate all avenues of where data is potentially showing something happening, in order to rule out any potential penalty.

Using tools like this can help you zero in on approximations in data events as they occur, which can help for investigative reasons.

  1. Google’s XML Sitemap Report in Google Search Console

This is one of those technical SEO tools that should be an important part of any agency’s reporting workflow.

Diagnosing sitemap issues is a critical part of any SEO audit, and this technical insight can help you achieve the all-important 1:1 ratio of URLs added to the site and the sitemap being updated.

For those who don’t know, it is considered an SEO best practice to ensure the following:

  • That a sitemap is supposed to contain all 200 OK URLs. No 4xx or 5xx URLs should be showing up in the sitemap.
  • There should be a 1:1 ratio of exact URLs in the sitemap as there are on the site. In other words, the sitemap should not have any orphaned pages that are not showing up in the Screaming Frog crawl.
  • Any parameter-laden URLs should be removed from the sitemap if they are not considered primary pages. There are certain parameters that will cause issues with XML sitemaps validating, so make sure that these parameters are not included in URLs.
  1. BrightLocal

If you are operating a website for a local business, doing SEO should involve local SEO for a significant portion of its link acquisition efforts.

This is where BrightLocal comes in.

It is normally not thought of as a technical SEO tool, but its application can help you uncover technical issues with the site’s local SEO profile.

For example, it is possible to perform an audit of the site’s local SEO citations with this tool. Then, you can move forward with identifying and submitting your site to the appropriate citations that have not happened yet. It works kind of like Yext in that it has a pre-populated list of potential citations.

One of its essential tools that is great to have is that it lets you audit, clean, and build citations to the most common citation sites (and others that are less common).

BrightLocal also includes in-depth auditing of your Google My Business presence, including in-depth local SEO audits.

If your agency is heavy into local SEO, this is one of those tools that are a nobrainer from a workflow perspective.

  1. Whitespark

Whitespark is more in-depth when compared to BrightLocal.

Its local citation finder allows you do a deeper dive into your site’s local SEO, by finding where your site is across the competitor space.

To that end, it also lets you identify all of your competitor’s local SEO citations.

In addition, part of its auditing capabilities allows it to track rankings through detailed reporting focused on distinct Google local positions such as the local pack, local finder, and, as well as detailed organic rankings reports from both Google and Bing.

  1. Botify

This tool is one of those in-depth tools that comes along once in a great while.

For technical SEO, Botify is one of the most complete technical SEO tools available.

Its claim to fame includes the ability to reconcile search intent and technical SEO with its in-depth keywords analysis tool.

It is possible to tie things like crawl budget and technical SEO elements that map to searcher intent.

Not only that, it is possible to identify all the technical SEO factors that are contributing to ranking through its detailed technical analysis.

In its detailed reporting, it is also possible to detect changes in how people are searching, regardless of the industry that you are focused on.

The powerful part of Botify includes its in-depth reports that are capable of tying data to information that you can really act on.

  1. Excel

Many SEO pros aren’t aware that Excel can be considered a technical SEO tool.

Surprising, right?

Well, there are a number of Excel super tricks that one can use to perform technical SEO audits.

Tasks that would otherwise take a significantly long time manually can be accomplished much faster.

Super Trick #1: VLOOKUP

With VLOOKUP, it is possible to pull data from multiple sheets based on data that you want to populate in the primary sheet.

This function allows one to do things like perform a link analysis using data gathered from different tools.

If you gathered linking data from GSC’s “who links to you the most” report, and other data from Ahrefs, and other data from Moz, you know that it is impossible to reconcile all the information together.

What if you wanted to determine which internal links are valuable in accordance with a site’s inbound linking strategy?

Using this VLOOKUP video, you can combine data from GSC’s report with data from Ahrefs’ report to get the entire picture of what’s happening here.

Super Trick #2: Easy XML Sitemaps

Coding XML Sitemaps manually are a pain, aren’t they?

Not anymore.

Using a process of coding that is implemented quickly, it is possible to code a sitemap in Excel in a matter of minutes, if you work smart.

See the video I created showing this process.

Super Trick #3: Conditional Formatting

Using conditional formatting, it is possible to reconcile long lists of information in Excel.

This is useful in many SEO situations where lists of information are compared daily.

Want some more Excel tricks? Make sure to read Chapter 10 of this guide: Using Excel for SEO: 5 Essential Tips & Tricks You Might Not Know.

Tools Alleviate Manual Work & Create Streamlined Workflows

For the competitive SEO agency, there is no shortage of SEO tools at your disposal to get the job done.

From link monitoring, to reporting, to identifying website technical issues, tools can mean the difference between a lean, mean, and awesome SEO agency and one of the rest.

Where do you want to be?

Are You in Search of an SEO Company for Your Website Optimization?

Although you may be happy with the number of customers your company has, you should not be contented with that because for all you know, you may be missing out on a lot of customers still! Even if you’re happy with the amount of customers you have, imagine how having more customers would make you feel. In these modern times, you have to understand that companies are searching for ways on how to attract more customers and are taking advantage of modern tools to achieve that. So before your competitors even manage to steal your existing customers by utilizing modern marketing strategies like SEO Service, you need to act up on it and make use of such strategies as well.

What are SEO Services? Search Engine Optimization services are provided for website optimization. Having a company website that is well-designed is never enough because most companies also have the same thing. You can stay ahead of the competition by optimizing your website, meaning to say, you have to make sure that your website is highly visible online. Your website has to achieve high rankings on search engines so that it can generate more traffic. If your website is more visible to people searching for the products and services you are offering, then chances are you will have more customers. Since more customers would mean more sales and more sales would mean more profit, SEO services really should be one of your priorities.

So if you are in need of a reliable SEO Company that can help optimize your website, you should check out bigrockcoupon.co.in. Appointing BigRock Coupon for your website optimization can be one of the best decisions you will ever make. The company offers numerous SEO services that can help bring traffic to your site including the following:

  • SEO and Link Popularity Services ( Article Submission, Directory Submission, Social Bookmarking, Search Engine Submission, Press Release Submission, Classifieds Submission, Deep Link Directory Submission)
  • Content Based SEO Services (Contextual Web Property, Link Baiting, Inner Page SEO)
  • Approved Listing SEO Services (Directory Listing, Article Listing)
  • Blog Services (Blog Posting)
  • Website Optimization Services (Keyword Research Service, Page Speed Optimization)
  • Reputation Management Service (Reputation Management)
  • Video Services (Video Submission, Online Video Creation)
  • Content Writing Service (Content Writing)

A reliable SEO company like BigRock Coupon specializes in ensuring that they are always up-to-date in terms of the changes and requirements for search engines. The company will make certain that your website has everything that is needed to achieve high rankings online. Visit bigrockcoupon.co.in for more information about the SEO services being offered and for inquiries.

Difference between PPC Traffic & Organic Traffic

The sole concern of every website owner when they launch a website is to drive traffic to the website. There are two ways of driving traffic to your website. One is through SEO or search engine optimization which is called organic traffic and the other is through paid traffic generation strategies such as PPC or pay per click program. This article will discuss the difference between PPC traffic and organic traffic.

PPC traffic is instant. As long as you know how to set up your PPC program correctly you will be able to drive traffic to your website within minutes. Organic traffic generation on the other hand takes a considerable amount of time. Generating organic traffic is a very elaborate process called search engine optimization. You will have to get help from experienced SEO service provider to implement SEO for your website. Implementation of SEO to your website will take a few days but to see the actual results you need to wait for a number of weeks. With PPC that is not the case, once you set up your PPC campaign you will start getting visitors the same day.

With PPC you pay for every single visitor that comes to your website. Every time someone clicks your PPC ad and comes to your website, your PPC program will charge you. You are free to set your daily budget and the cost for each click. Based on the amount of money you are willing to spend on your clicks PPC programs will place your links in the appropriate sources. To drive highly targeted customers you need to choose the right keywords and optimize your ad copy carefully so that you get only visitors that are highly prospective. If you are careless here, you are likely to lose a lot of money on useless clicks. You can stop your PPC campaign anytime. Once you stop your campaign your visitor traffic will also stop instantly.

With organic traffic, though the waiting period is a bit long you will be able to get lasting results. You need not have to pay for every visitor here. Moreover, the visitor’s traffic is more targeted provided proper keyword research is undertaken prior to your website’s SEO. To ensure that retain the top ranking that you get, regular maintenance is required. Continual link building efforts are also required here to keep your website on top and to fight the increasing competition.

Most webmasters use PPC traffic go give their website a kick start and use the PPC traffic as a supportive strategy. Organic traffic generation is the most webmaster’s long term goal. Successful webmasters try to blend both approaches, increase their PPC spending as and when required as in the case of peak sales season. PPC traffic and organic traffic need not be mutually exclusive; these two approaches can co-exist without any problem. Highest rates of success is enjoyed when both strategies are used simultaneously rather than taking ‘one or the other’ approach.

Newly launched websites initially try to take advantage of PPC traffic until organic traffic generation strategies start yielding results.

 

SEO Optimization Service to Rank Number One in Google

It is the dream of every webmaster to get a number one ranking in Google. But this is easier said than done. There are millions of sites on the Internet. They all have the same goal and the same objective to get high rankings. They each have SEO experts working for them, who know all the latest tricks in the industry. That is why trying to stay ahead in the SEO game is hard work. But it is not impossible.

One of the big mistakes many website owners make is to try and target the search engine rather than target the customer. They think that by getting high rankings on Google their task is complete. But this is not so. First of all, even if a site does get high rankings they still need to appeal to the customer in order to convert all the views into sales. The obsession with targeting search engines has also led to many programmers using unethical methods. These are known as black hat techniques. Excessive use of keywords and creating poor quality links all fall under this category. To stop such illegal methods, the search engines started changing their algorithms. This has now made it harder for developers to use any method they deem fit. On the other hand it has also cleaned up the world of SEO and paved the way for quality work.

Without SEO it is hard to see any site getting noticed. If one were to type florist in the search engine box, the results would return thousands of florists. The searcher would naturally only have the patience to look at the first few. That is why it is so important to be among the first few. These days many developers have started doing a lot of research into the search habits of customers and what words they are typing when they want to search for a product or a service. They are also looking for the demands that customers have of the service providers. This has enabled them to design the website in a suitable way and also use the right keywords.

Ever since search engines began making it harder for websites to get high rankings, the need for good quality optimization services has become even more important. It is only SEO experts who can possibly stay in touch with all the changing algorithms. And it is only they who have the wherewithal to do the kind of extensive research that modern day SEO needs. There is also a lot of information sharing that goes on in the SEO industry. Experts frequently meet with other professionals in their niche to share views and understand opinions. The extensive knowledge that they acquire through these interactions allows them to service their customers better.

Getting a high ranking in Google needs good Search Engine Optimization. Otherwise there is no other way to defeat the thousands of other competitors who are also trying to finish on the first few pages of the results.